In partnership with Amex Gold Unsigned
NME and American Express have announced the final slate for their American Express Gold Unsigned initiative, with the six selected artists set to perform at a landmark showcase in London this week – check out the unsigned artists below.
Launched in May as part of a new partnership between NME and American Express, Amex Gold Unsigned will give a new artist the chance to soundtrack and be featured in an upcoming American Express advertising campaign.
The chosen artist will also receive a £10,000 sync fee, mentorship from music industry professionals and a place at the Wilderness Festival on August 5.
The six artists shortlisted for Amex Gold Unsigned are:
Hailing from Reading, Split The Dealer – real name Sam Brett – describes his sound as “fundamentally honest, walking the fine line between 90s influence and modern pop”. Brett recently became an official Sennheiser artist, while his single “Dreamstate” was featured on the popular gaming app Soccer Dream League 2022.
The music of Megan Buckley, aka Megzz, spans R&B, pop and neo-soul. The Northamptonshire-born, London-based solo artist says she is keen to promote self-love and empowerment through her music, while also hoping to encourage people to talk about their mental health.
Hailing from Latvia, now London-based Legzdina intends to “stick a jeweled middle finger to the patriarchy” with her music. Growing up in the post-Soviet era, Legzdina remembers hearing about sex only from a male perspective. “As a queer Eastern European woman, my music is unabashed in its sex-positive affirmation,” she says now.
Nottingham’s Jazzie Martian has constructed a “lively, flowing sound that explores the everyday, layered thoughts of a spiritually inquisitive young man”. Primarily invoking elements of R&B and rap for the soundtrack to his storytelling vocal style, Jazzie says he “weaves stories around growth, love and the ups and downs of ambition”.
Manchester’s Megan Sola-Guinto has already received the Arlo Parks stamp of approval, after the ‘Collapsed In Sunbeams’ singer-songwriter selected Sola’s song ‘Self-Destructing’ for her 2020 Drive home from Glastonbury mix for BBC Radio 1.
Sola’s latest single, “Embers,” a solid collaboration with Canadian producer and songwriter Boom Dice (who has previously worked with Stormzy, Wolf Alice, and Sofi Tukker), has racked up nearly 50,000 Spotify streams.
The London artist may have grown up on a musical diet of Nirvana, My Chemical Romance and Led Zeppelin, but these days Kidson is focusing on a career as a pop singer/songwriter.
“I was playing demos to my mates who were shocked it was so pop,” he recently explained. “I was always this great ‘anti-card music’ dude and I hadn’t really listened to what was going on at the time. Someone joked that what I was doing was ” accidental pop music,” and from there it stuck.”
Check back soon on NME to find out which of our six shortlisted artists was chosen as the winner of Amex Gold Unsigned.