TORONTO – Pop singer Ralph says keeping his hands in the entertainment world’s many “honeypots” is a secret to surviving in Canada’s music industry.
The Toronto-based freelance artist fostered a career without the backing of a major record label by seeking inventive ways to showcase his versatility.
She has booked vocal coach appearances on “Canada’s Drag Race”, music written for commercials, and her song “Feels Like Home” will play on the closing credits of “Strays”, the “Kim’s Convenience” spin-off. “from CBC which is slated to debut next month.
Between these side projects, she found the time to record “Gradience”, a new solo EP that reveals many nuances of her personality.
There’s the bouncy radio single “Tommy”, a retro concoction dubbed “Love Potion”, the Harry Styles-inspired summer jam “Strawberry Meltdown” and the piano ballad “Rules of Love”.
The singer, née Raffaela Weyman, says serving an eclectic menu of musical flavors has helped her overcome a “volatile” industry where a combination of talent, luck and radio can determine an artist’s career path.
In addition to performing, she recently co-founded her own label, Rich Man Records, with manager Laurie Lee Boutet. Together, she says they hope to help other young Canadian artists take off, especially female performers, people of color and queer musicians.
“These are the people who I think generally feel most at risk in an industry populated by men,” she said.
“We want artists to step into the music industry and feel like a hub of good, respectful people and there to support and grow them.”
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This report by The Canadian Press was first published on August 5, 2021.